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What is self-care?

We believe self-care is healthcare

The simplest definition of self-care is ‘nourishment’ – it’s a life-giving act that restores, sustains or improves your health.

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By health, we’re not just talking about the physical body, but our emotional, energetic and mental health as well.

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​A concept that helps bring self-care to life is to think of having an ‘energy bank balance’. Just like a car needs petrol to go, we need reserves to get us through our day. Self-care is the means by which we make a deposit into that energy bank. Proactively keep your energy bank balance healthy and you will be more resilient in the face of life’s inevitable challenges.

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One of the reasons why it can be hard to define self-care is that everyone’s needs, interests, preferences and goals are different, so what one person finds nourishing differs from another and even our own needs will change over time.

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The most effective kind of self-care is an individual and proactive approach. It is a bespoke response to the needs of your head, heart and body, on a daily basis.


Having a broad self-care toolkit to turn to in times of need will serve you well. That's why our app will include a range of multi-disciplinary, evidence based tools to nourish your mind depending on your needs and preferences. 

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Why is self-care so important for mothers?

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